Black Friday ad nauseam

A mother plays the guitar while her two daught...

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Why do I need to be reminded that Christmas is on its way when I am still planning for Thanksgiving? It seems that every time I flip stations on the radio, I always come across one that has been playing Christmas music since the day after Halloween. Not only that, but the retailers have started putting their jingles on the air, telling me how many shopping days are left. It makes me sick that we have become so materialistic as a society and that no one seems to be bothered by all this commercialism.

The retailers used to wait until after Thanksgiving to gear up, but then Black Friday was created. Now there are even other groups claiming shopping days- like Cyber Monday. This year Saturday has been designated  Small Business Saturday, as a way to support locals rather than big corporations. At least that one, kind of makes sense. And speaking of corporations, now I am seeing ads reminding consumers that layaway options are available. What they don’t do is remind people that this just sinks them further in debt, the very hole they are trying to get out of.

Why do we seem to “need” so many presents under our trees? Even Hanukkah has been roped in to the consumer loop as Jewish children try to keep up with their Christian playmates. I know, because we celebrate both traditions in my house. At first we tried to make Hannukah more like my husband remembered it, with one gift per day including one major present. But we quickly realized that it was more important to recognize the symbolism of the menorah and the traditional foods, latkes and applesauce, than to shower the kids with gifts; especially since they would get more for Christmas less than a week later.

While I am not talking about spoiling the fun of Santa Claus and a pile of presents under the tree, do we really need to place so much value on toys and gadgets? If we could lower our childrens’ expectations and prolong their ability to wait for a birthday or other gift-giving opportunity, perhaps the quality vs. quantity and anticipation of the gifts would be a reward in itself. While giving is a part of Christmas, it is also important to do so within your means, like the Little Drummer Boy. As a child, I was equally happy with a new album or book as I was with a hand-knitted set of mittens- or at least I tried to be since I knew about manners.

I don’t know how to combat this issue as a parent, trying to pass valuable lessons on to my children without making them frustrated that they get less than their friends. As you can see, this has made me very cranky; but it all started because of the Christmas music ad nauseam. It is a vicious cycle. I wish we could return to simpler times when holidays had more meaning, and Christmas music was only sung during its celebration.